Websites + booking for beauty studios

Wake up booked.

Your own website, booking and studio app, designed for your studio. £99 a month.

Free homepage design first. You only pay if you love it.

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Defined PMU

Lip studio, Helsinki

Website · Online booking · Studio app

“Everything has worked smoothly, and managing appointments, payments and client details is now much easier.”

Defined PMU, Helsinki
definedpmu.com
The Defined PMU homepage: three client lip photos under the words Lips, defined.
Choosing a day and time in the Defined PMU booking, on a phone
The Defined PMU studio app on a phone, shown with sample clients: today's appointments, deposits paid and forms in
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Brow Ink

Ombré brows and lip blush, Nottingham

Website · Online booking · Studio app

Clients book, pay their deposit and fill in their consultation form on her own site. She runs the studio from her own app.

browink.co.uk
The Brow Ink homepage: a magazine cover with the studio name above a client
The Brow Ink booking sheet on a phone

Selected work

Booked in Helsinki. And Nottingham.

Each site is designed from a blank page for one studio, with booking built in.

Built for PMU

The rules of your studio, built into your booking.

Set a rule once, and every booking follows it.

  • The patch test books itself.

    She books lip blush, and the patch test goes in a week before. You set the rule once.

  • Top up or new set? The site works it out.

    She says when her last session was, and the site shows the right top up and price.

  • Old PMU? Consultation first.

    Clients with old PMU book a consultation first, so you see the old work before you plan the colour.

Your own app

Your studio, in your pocket.

Every studio gets its own app, in its own style. Yours comes with your name on it.

  • The studio app diary: a week strip and the day's bookings, deposits paid and forms in
    Your diaryEvery booking in one calendar.
  • The studio app care texts: pre-care emails sent for you, each one switched on or off
    Care textsPre-care and aftercare, sent for you.
  • The studio app home screen: takings this week, quick actions and the next client
    Your own appOn your home screen, in your name.
  • The studio app treatments screen: a price change that shows on the site straight away
    Menu and pricesChange a price, the site follows.
  • Adding a booking made by message in the studio app, with a deposit link
    From your DMsAdd bookings made by message.
  • Your site, designed for your studio
  • Booking on your own web address
  • Deposits straight to your own account
  • Your own studio app
  • Consultation forms, filled in before she arrives
  • Reminder and aftercare emails in your name
  • Hosting, updates and changes
  • Your web address, in your name

Why your own

Like a booking app. Only it’s yours.

Where clients book
On the app’s page, under its name.On your own website, under your name.
Your web address
A link to the app.Your own address, registered in your name.
How it looks
The app’s template.Designed from a blank page for your studio.
New clients
Some apps take a fee on the clients they send you.No cut of any booking, ever.
If you leave
You start again somewhere else.Your address and client list come with you.

SwitchingMoving from a booking app? We bring your treatments, prices and upcoming bookings across for you, so nobody is missed.

Price

One plan. Everything in it.

£99 a month

Website, booking and studio app. No setup fee, and no cut of your bookings.

Your first £99 comes after your free design, before we build

  1. Send us your Instagram
  2. Your homepage design, free
  3. Your first £99, then we build
  4. Approved by you, then live

Clinics and teams from £199 a month.Talk to us

Try it

Book something. Watch your phone.

Type your studio name and the booking becomes yours. Pay with Apple Pay at the end. It’s a demo, so nothing is charged.

Your StudioStep 1 of 3
Due today£50

Her phone

Wednesday 21 October

21:04

  1. Reminder sent

    Sophie R. has her lip blush top up tomorrow at 11:30.

  2. New booking

    Amelia T. booked powder brows. £50 deposit paid.

Your phone

Questions

Fair questions. Straight answers.

How does it work?

Send us your Instagram. Within 3 working days we send you a homepage design made from your own work, free. If you love it, you pay your first month of £99 and fill in a short setup form, and we build the full site with your booking and studio app. You see it before it goes live, usually within a week. After that it’s £99 a month.

What do I get for £99 a month?

Your website, designed from a blank page, with booking and deposits on your own web address. Your own studio app, consultation forms, and confirmation, reminder and aftercare emails in your name. Hosting, your web address and changes are all included, so there is nothing else to buy from us.

Is this legit?

Fair to ask. Coded for Beauty is a design studio founded by Magnus Kaur and based in Helsinki, the trading name of Swepth Oy (Business ID 3619574-3). You can open two studios we built today: definedpmu.com and browink.co.uk. We never ask for your passwords, and you see your homepage design before you pay anything.

What if I don’t love it?

Then you don’t pay. The homepage design is free, and you owe nothing if it’s not for you. If you do love it, your first £99 starts the build. You see the finished site before it goes live, and if you don’t love it, the £99 comes back in full.

Am I tied in?

No. There’s no minimum term, so you can cancel any time with 30 days’ notice. Cancelling stops your future payments. It doesn’t refund months already paid, apart from your first month if you don’t love the finished site. Your price is fixed for your first 12 months.

Where do deposits go?

Straight into your own Stripe account, in your name. We never hold your money and never take a cut of your bookings. Stripe charges its card fees to you directly, at its published rates.

What happens if I stop?

Your web address, your Stripe account and your client list stay yours. We send you your clients and their booking history, and hand your web address over to you. Your site and booking switch off at the end of your last paid month.

Can I keep Fresha or Booksy?

Yes. Your site can send clients to the app you already use, at the same price. Our own booking is there whenever you want it, with deposits landing in your account instead of theirs.

Can I change things later?

Yes, as often as you like. Change a price or a treatment in your studio app and the site follows, or message us and we make the change for you. It’s all included.

Your free design

Let’s build yours.

Send us your Instagram. Your homepage design is with you by Monday, free. Love it, and we build the rest.

Free. Nothing is ordered and nothing is owed

Coded for Beauty 1 / 5

Your free design

Where can we see your work?

We design your homepage from your Instagram, free. It’s with you by Monday.

Your look

Pick a feel.

Watch your homepage change. We fine tune it to your own work.

Treatments

What do clients book with you?

Pick all that apply. Your full menu and prices come later.

Bookings

How do clients book now?

So we know what your site links to, or replaces.

Last step

Where should we send it?

The design is free and nothing is ordered. If you love it, your plan starts with your first month, before we build. We only use your details to send you your design.

Request sent

It’s with you by Monday

We’re designing your homepage, and a copy of your answers is on its way to your inbox.

  1. 1

    We design your homepageFrom your own work, from a blank page. Free.

  2. 2

    You open it on your phoneWe send it by Instagram message or email.

  3. 3

    Love it? Your plan startsYour first month of £99 starts the build. You see the finished site before it goes live, and if you don’t love it, the £99 comes back.