The fine print, in plain English.

Coded for Beauty designs, builds and runs websites with online booking for beauty studios. It is a trading name of Swepth Oy, a company registered in Finland under Business ID 3619574-3.

In these terms, “we” and “us” mean Swepth Oy trading as Coded for Beauty, and “you” means the studio or person whose plan it is.

Some words have a set meaning here. Your plan is the monthly service you take with us. Your site is the website and online booking we build for your studio. Your studio app is the app you use to run your diary, your clients and your payments. Client information is anything your clients give your site when they book, pay or fill in a form.

Our plans are for businesses. Anything we agree with you in writing, such as a scope sent by email, takes precedence over this page.

When you send us your Instagram, we design a homepage for your studio and send it to you, usually within 3 working days. It is free, and asking for it orders nothing and commits you to nothing.

We design it from what you show publicly on Instagram, such as your photos and how you describe your work, and we use that only to design your homepage.

We send it to you as a link that is not listed on our site and is hidden from search engines. If you would rather we took it down, tell us and we will.

The design stays ours until your plan starts, so it cannot be used, or built by someone else, without a plan with us.

You take one plan for one business: Studio, for one artist at one location, or a plan for a clinic or team, quoted for you in writing. Studio includes:

• a website designed from scratch for your studio, built phone first
• online booking on your own web address, with deposits or full payment taken into your own Stripe account
• your studio app, with your diary, your clients and your payments
• a consultation form tied to each appointment
• confirmation, reminder and aftercare emails, sent in your studio’s name
• hosting, security and updates
• your web address, registered in your name and renewed by us while your plan runs
• changes when you need them, as clause 8 sets out

Anything outside your plan, such as a second location or a feature built for you alone, we quote before any work starts. Nothing is ever added to an invoice after the fact.

Studio is £99 a month. A clinic or team plan has its monthly price in its written quote. Prices are in pounds sterling.

Your plan starts on the day you pay your first month, after you have seen your free homepage design and before we start building. After that, each month’s payment is taken from your card on the same date, with a receipt by email.

Every payment goes through Stripe’s secure checkout. We never ask for card details or passwords by message, and we never ask for a bank transfer.

Your price stays the same for your first 12 months. After that, we can only change it by telling you at least 60 days before, and you can stop before the new price applies.

If a payment fails, Stripe tries again and we let you know. If it is still unpaid 14 days after its date, we may pause your site and booking until it is paid. Nothing is deleted while a plan is paused.

There is no minimum term. You can cancel your plan at any time by emailing hello@codedforbeauty.com with 30 days’ notice.

Cancelling stops your future payments. It does not refund months you have already paid, apart from the refunds in clauses 6 and 12.3. Your site and booking stay on until the end of your last paid month, as clause 12 sets out.

If you don’t love the finished site when we first show it to you, tell us before it goes live. We refund your first month in full, your plan ends, and you owe nothing more.

If we can’t deliver your site, we refund everything you have paid.

We aim to have a Studio site live within a week of receiving your setup answers and photos. A clinic or team plan gets its own timeline, agreed before we start.

That assumes your answers arrive when we ask for them. If something is outstanding, the date moves by the same amount, and we tell you when it moves, not afterwards.

Before launch, two rounds of revisions are included. A round is one set of changes, sent together and made together.

After launch, changes to your words, photos, prices, treatments, opening hours and booking rules are part of your plan. Many you can make yourself in your studio app. For the rest, message us and we usually make them within two working days.

If something we built stops working as it should, we fix it at no charge for as long as your plan runs. Improvements we make to the booking system reach every studio on a plan, at no extra cost.

You confirm that you hold the rights to the words, photos, logos and client images you send us, including permission from anyone who appears in a photo.

We never publish a client’s before and after photos without your written confirmation that the client has consented.

Always yours: your web address, your Stripe account and the money in it, your client list and booking history, and your own words, photos and logo. Your web address and Stripe account are in your name from the start.

Ours: the code and booking software that run your site, which you use under licence while your plan runs. The design we make for your studio is yours alone once your plan starts, and we never give it to another studio.

We may show your site in our portfolio, including screenshots of its public pages. If you would rather we didn’t, tell us and we won’t.

When your clients book, pay or fill in a form, their information is yours. You are its controller under UK and EU data protection law, and we process it for you as your processor. That includes health answers in consultation forms, which the law asks everyone to handle with extra care.

We use it only to run your plan and on your instructions, which are these terms and anything you ask of us in writing. We never sell it, and never use it for anything of our own.

It is stored on servers in London and encrypted in transit and at rest. Your studio’s sign-in opens it in your app, and our team reaches it only to run the system or when you ask us for help. Everyone who can reach it is bound to keep it confidential.

A few providers help us run the system. They are named in our privacy policy, and we tell you before we add or replace one, so you can object.

We help you answer a client who asks to see, correct or delete their information. If we find a breach affecting your clients’ information, we tell you within 48 hours of finding it, with what we know.

When your plan ends, we return and delete the information as clause 12 sets out, and we give you what you reasonably need to show that these promises are kept.

You are responsible for what you ask your clients, for telling them how you use their information, and for having a lawful reason to collect it, including any consent wording on your forms.

However a plan ends, what is yours comes with you:

• we send you your client list and booking history as a spreadsheet file
• we hand your web address over to you, so you can point it wherever you like
• your Stripe account and the money in it were always yours, and stay that way

Your site and booking switch off at the end of your last paid month. Thirty days later, we delete your clients’ information from our systems, unless the law requires us to keep something.

We can end a plan with 30 days’ notice, for example if we stop offering it. We then refund any month paid in advance. We can end a plan straight away if it is used for something unlawful.

Your site relies on services run by other companies: hosting, the database, email delivery and payments. Each has its own terms and its own uptime. We choose them with care and set them up properly, but we are not responsible for their outages.

Card fees on your clients’ payments are charged to you by Stripe, at its published rates. We never take a cut of a booking.

We build and run the website and the booking. We don’t guarantee a number of bookings, a search ranking or any other business result.

We aim for your site and booking to be available at all times, but we can’t promise they will never be interrupted, for example during maintenance or an outage at a provider.

We make no medical, legal or regulatory claims about your treatments or your practice. Where your site includes consent forms or health questions, the final wording is for you, or your adviser, to approve.

If something goes wrong because of our work, our total liability to you is limited to what you have paid us in the 12 months before the claim.

We are not liable for lost bookings, lost profits or other indirect losses.

Nothing in these terms limits any liability that the law does not allow us to limit.

If you agreed a one-off price with us in writing before 21 October 2026, including a founding place, that agreement stands. You pay what we agreed, when we agreed, and these terms apply to it only where they fit.

We may update this page, and the date at the top always shows the current version. If a change affects a plan you are on, we tell you at least 30 days before it applies.

Notices. We send notices to the email address on your plan, and you send yours to hello@codedforbeauty.com.

Events outside anyone’s control. Neither of us is responsible for a delay or failure caused by something outside our reasonable control, such as a major outage at a provider. We tell you as soon as we can and work to keep your site running.

Transfer. You can pass your plan to someone else only with our written agreement. We may pass our rights and duties under these terms to a company that takes over our business, and we will tell you if we do. Your rights stay the same.

If part of these terms does not hold. If a court finds part of these terms invalid, the rest still applies.

The whole agreement. These terms, together with anything we agree with you in writing, are the whole agreement between us about your plan.

These terms are governed by the law of Finland, where Swepth Oy is registered. Nothing in them takes away any right the law gives you where you live.