Founding offer

For PMU, lip blush and brow artists

Clients book and pay the deposit. You just do the brows.

Your own website where clients choose a treatment, pick a free time, pay their deposit and fill in their consultation form. No DMs, no chasing, no monthly fee.

Founding clients pay nothing upfront. You pay once your site is live and you’re happy with it. 3 places.

From £399One-off feeNo monthly fee

What you wake up to
New booking11:04pm

Lip blush, Saturday at 11:00. £60 deposit paid.

Saturday 4 October

Amelia R.

Lip blush · 11:00 to 13:30

Deposit
£60 paid
Due on the day
£180
Consultation form
Completed
Messages you sent
0

Try it

Book a lip blush. It takes a minute.

This is the booking your clients would use, on your own website. Choose a treatment, pick a time, pay the deposit and fill in the form.

An example. Nothing is booked, charged or sent.

Your website · Book Example

Step one

Choose your treatment

Each treatment carries its own length, price and deposit, so the calendar already knows how long to hold.

Already working

A real PMU studio. Live right now.

Defined PMU takes its bookings, deposits and client forms on a site we built from the ground up. Open it on your phone and take a lip blush booking as far as the payment step. It is exactly what your clients would see.

Visit definedpmu.com
The Defined PMU homepage on a phone: the headline Lips. Nothing else., and a Book an appointment button.
The studio’s own site
Booking on a phone: a calendar offering only the dates that are genuinely available.
Booking on their own domain

“Coded for Beauty built our website and booking system from the ground up. Within the first week, we received 20 paid bookings directly through the site, with clients able to choose a time and pay their deposit without messaging us first. Everything has worked smoothly, and managing appointments, payments and client details is now much easier.”

Founder, Defined PMU

What you get

One fee. Then it’s yours.

Two packages, both fixed prices written down before anything starts. No monthly fee, no contract and no share of your bookings.

Keep your booking app

The Website

Your bookings stay on Fresha, Treatwell or whatever you use now. Your site sends clients straight to it.

£399

One-off fee · no monthly fee · live in 7 to 10 working days

  • A bespoke site for your studio, built for the phone first
  • Up to six treatments, with your healed results
  • Every Book button linked to your current booking platform
  • About, FAQ, map and contact, written for you
  • Google basics and one revision round
Start with a free preview

For solo artists

Website + Booking

Clients book, pay the deposit and fill in the form on your own site. No app, no DMs.

£599

One-off fee · no monthly fee · live in 10 to 14 working days

  • Everything in The Website
  • Live availability: clients only see times you are free
  • Deposits or full payment through Stripe, into your own account
  • Your consultation form, tied to each appointment
  • Confirmation and reminder emails, sent from your address
  • Notice and buffer rules, so nothing is double booked
  • A private appointment list, each client’s form beside her booking
  • Two revision rounds
Start with a free preview

The only other costs, and who they go to.

About £10 a year

Your web address

Paid to the domain company, in your name. It is yours, whatever happens.

Stripe’s card fee

On each deposit

Taken by Stripe at its published rate. Deposits go to your own Stripe account, never through us.

£0 a month

To us, after launch

Thirty days of free fixes if anything is not working as agreed. After that, no retainer and no subscription.

Founding client offer

Love it first. Then pay.

Founding clients pay nothing upfront. You pay once your site is live and you’re happy with it.

Why would we do that? We’re a new studio and we’re building our portfolio. A few more UK artists with sites they love is worth more to us right now than money upfront. So there are three places, and then the offer closes.

Already talking to us by email or DM? Just reply there and say “founding place”.

3founding places

  • £0 upfront. You see a free preview first, and nothing is paid while we build.
  • One payment, once you’re happy and your site is live.
  • Same packages, same fixed prices. Normally it’s half to start and half before launch. For you, nothing until launch.
  • Your name on everything: web address, Stripe and the site itself.

How it works

Three steps. You only say yes once.

  1. Step 1: A free preview, from your own Instagram

    Send us your Instagram. We build a preview of your homepage from your own photos and words, before you agree to anything.

    Free
  2. Step 2: You review it

    Tell us what you love and what to change. If it isn’t for you, just say so, and that’s the end of it.

    No obligation
  3. Step 3: We go live

    We set up your treatments, booking, deposits and form, and launch on your own web address in 7 to 10 or 10 to 14 working days.

    Founding clients pay here

Before you ask

The questions artists ask first.

Yes. If your bookings already live in Fresha, Treatwell, Timely or anything similar and it works for you, The Website links to it rather than replacing it, using the platform’s booking link or embed. Website + Booking replaces it with booking on your own site, where availability, deposits, your form and your emails run together.

Nothing is moved, which is deliberate: a transfer is where bookings get lost. Appointments already in your old platform or your messages stay there and run out there, and you keep that platform until the last one has passed. From launch, new bookings come to your own site instead, and client records build up there from the first booking.

You see a free preview built from your own Instagram before you agree to anything, so you know the direction before a penny changes hands. During the build there are revision rounds to get it right: one with The Website, two with Website + Booking. And as a founding client you pay nothing until the site is live and you are happy with it.

You do. The domain, hosting and payment accounts are opened in your name from the start, so nothing has to be transferred later, and on payment the finished site and its files are yours. If you already have a site, the domain comes with you and the old pages are mapped to the new ones so search results and existing links survive.

Into your own Stripe account, opened in your name. You decide for each treatment whether it takes a deposit, the full price, or nothing at all. Stripe charges its fee to you directly, at its published rate. We never hold your money, and we never take a share of a booking.

None to us. The fee is paid once, with no retainer and no subscription. The only running costs are your web address, about £10 a year, and Stripe’s card fee on each deposit, both paid directly to them in your name. For thirty days after launch, anything not working as agreed is fixed at no charge. After that, any new work is quoted before it starts.

More on the main site: every question we have been asked.